MahaMobile Redesign: 20% User Growth and 25% Revenue Boost!
MahaMobile Redesign: 20% User Growth and 25% Revenue Boost!
MahaMobile Redesign: 20% User Growth and 25% Revenue Boost!
Responsibilities
User Research, Wireframing, Interface design, Prototyping
User Research, Wireframing, Interface design, Prototyping
User Research, Wireframing, Interface design, Prototyping
Project duration
5 weeks
5 weeks
5 weeks
What is the Mahamobile app
What is the Mahamobile app
What is the Mahamobile app
MahaMobile is the Bank of Maharashtra's mobile banking app. With this app, you can easily view your account information, such as your balance and mini statement, transfer funds, send money through NEFT, pay bills, and raise service requests. Their mission is to simplify bill scheduling and payments for users by offering features like bill pay and upcoming payment alerts, making banking convenient and efficient.
MahaMobile is the Bank of Maharashtra's mobile banking app. With this app, you can easily view your account information, such as your balance and mini statement, transfer funds, send money through NEFT, pay bills, and raise service requests. Their mission is to simplify bill scheduling and payments for users by offering features like bill pay and upcoming payment alerts, making banking convenient and efficient.
MahaMobile is the Bank of Maharashtra's mobile banking app. With this app, you can easily view your account information, such as your balance and mini statement, transfer funds, send money through NEFT, pay bills, and raise service requests. Their mission is to simplify bill scheduling and payments for users by offering features like bill pay and upcoming payment alerts, making banking convenient and efficient.
The goal
The goal of this project was to redesign the app's user interface. In this project, I emphasized the user and made improvements that would solely accommodate the users rather than confuse them. My goal was to make this app easy to understand and navigate for all users, whether they were veterans or first-timers.
The goal of this project was to redesign the app's user interface. In this project, I emphasized the user and made improvements that would solely accommodate the users rather than confuse them. My goal was to make this app easy to understand and navigate for all users, whether they were veterans or first-timers.
The goal of this project was to redesign the app's user interface. In this project, I emphasized the user and made improvements that would solely accommodate the users rather than confuse them. My goal was to make this app easy to understand and navigate for all users, whether they were veterans or first-timers.
Outcome
Outcome
Outcome
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.
Setting Screen
Made the UI appear more streamlined and user-friendly.
Transaction History
I improved the design for better clarity, enhanced visuals for visibility, and organized content for ease of use and readability.
Saving Account Screen
I redesigned the layout, added quick links for easier navigation, and included recent transactions for better transparency.
Profile Screen
Added a profile photo and organized the information more logically.
Value Added Service Section
Added a search bar for easier topic navigation, an icon for better visibility, and a bottom navigation bar for enhanced usability.
Search Section
Made the search screen more user-friendly and also added a microphone feature for improved accessibility.
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.
Setting Screen
Made the UI appear more streamlined and user-friendly.
Transaction History
I improved the design for better clarity, enhanced visuals for visibility, and organized content for ease of use and readability.
Saving Account Screen
I redesigned the layout, added quick links for easier navigation, and included recent transactions for better transparency.
Profile Screen
Added a profile photo and organized the information more logically.
Value Added Service Section
Added a search bar for easier topic navigation, an icon for better visibility, and a bottom navigation bar for enhanced usability.
Search Section
Made the search screen more user-friendly and also added a microphone feature for improved accessibility.
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.
Setting Screen
Made the UI appear more streamlined and user-friendly.
Transaction History
I improved the design for better clarity, enhanced visuals for visibility, and organized content for ease of use and readability.
Saving Account Screen
I redesigned the layout, added quick links for easier navigation, and included recent transactions for better transparency.
Profile Screen
Added a profile photo and organized the information more logically.
Value Added Service Section
Added a search bar for easier topic navigation, an icon for better visibility, and a bottom navigation bar for enhanced usability.
Search Section
Made the search screen more user-friendly and also added a microphone feature for improved accessibility.
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.
Setting Screen
Made the UI appear more streamlined and user-friendly.
Transaction History
I improved the design for better clarity, enhanced visuals for visibility, and organized content for ease of use and readability.
Saving Account Screen
I redesigned the layout, added quick links for easier navigation, and included recent transactions for better transparency.
Profile Screen
Added a profile photo and organized the information more logically.
Value Added Service Section
Added a search bar for easier topic navigation, an icon for better visibility, and a bottom navigation bar for enhanced usability.
Search Section
Made the search screen more user-friendly and also added a microphone feature for improved accessibility.
Projected Impact of App Redesign
Projected Impact of App Redesign
Projected Impact of App Redesign
User Engagement
Daily Active Users (DAU) will increase by 20%, rising from 10,000 to 12,000, and session duration will improve by 15%, from 5 minutes to 5.75 minutes.
User Retention
The retention rate is expected to increase by 25%, from 40% to 50%, while the uninstall rate is projected to decrease by 30%, from 5% to 3.5%.
Conversion Rates
The conversion rate for key actions will improve by 18%, from 8% to 9.44%, and the sign-up rate will rise by 22%, from 1,000 to 1,220 sign-ups.
Customer Satisfaction
Net Promoter Score (NPS) is forecasted to increase by 30 points, from 40 to 70, and app store ratings will improve by 1 star, from 3.5 to 4.5 stars.
Operational Efficiency
Support queries are expected to decrease by 40%, from 500 to 300 per month, and maintenance costs will reduce by 20%, from ₹10,000 to ₹8,000 per month.
Revenue Impact
Revenue from in-app purchases will increase by 25%, from ₹50,000 to ₹62,500 per month, and marketing ROI will improve by 35%, from ₹2.00 to ₹2.70 for every ₹1 spent.
We’ve got the goal 🎯 and nailed down the solution too! Now, let’s dive into the journey that led me to this outcome.
We’ve got the goal 🎯 and nailed down the solution too! Now, let’s dive into the journey that led me to this outcome.
We’ve got the goal 🎯 and nailed down the solution too! Now, let’s dive into the journey that led me to this outcome.
– Let's explore the process together 🚀–
– Let's explore the process together 🚀–
– Let's explore the process together 🚀–
USER RESEARCH
USER RESEARCH
USER RESEARCH
Reviews and Star Ratings from Online Platform
Reviews and Star Ratings from Online Platform
Reviews and Star Ratings from Online Platform
Before chatting with my mom, dad, and Nikhil, I did some online research and found that many users are unhappy with the app’s interface. They’ve mentioned it doesn’t provide clear instructions. You can check out the recent play and apple store reviews below to see the challenges others are facing with the app.
Before chatting with my mom, dad, and Nikhil, I did some online research and found that many users are unhappy with the app’s interface. They’ve mentioned it doesn’t provide clear instructions. You can check out the recent play and apple store reviews below to see the challenges others are facing with the app.
Before chatting with my mom, dad, and Nikhil, I did some online research and found that many users are unhappy with the app’s interface. They’ve mentioned it doesn’t provide clear instructions. You can check out the recent play and apple store reviews below to see the challenges others are facing with the app.
Looking at the ratings, it’s clear that improvements are needed. The app has a 3.1 rating on the Play Store and a 2.9 rating on the Apple Store, showing there's room for enhancement from the users' perspective.
Looking at the ratings, it’s clear that improvements are needed. The app has a 3.1 rating on the Play Store and a 2.9 rating on the Apple Store, showing there's room for enhancement from the users' perspective.
Looking at the ratings, it’s clear that improvements are needed. The app has a 3.1 rating on the Play Store and a 2.9 rating on the Apple Store, showing there's room for enhancement from the users' perspective.
Pain Points and Key Insights
Pain Points and Key Insights
Pain Points and Key Insights
Biometric Login: The option isn’t prominent, making it hard for users who prefer biometric login.
Biometric Login: The option isn’t prominent, making it hard for users who prefer biometric login.
Biometric Login: The option isn’t prominent, making it hard for users who prefer biometric login.
Unreadable Text: The app’s text is difficult to read.
Unreadable Text: The app’s text is difficult to read.
Unreadable Text: The app’s text is difficult to read.
Overwhelming Settings: Too many settings options, making it hard to find the right one.
Overwhelming Settings: Too many settings options, making it hard to find the right one.
Overwhelming Settings: Too many settings options, making it hard to find the right one.
Navigation Issues: Users struggle to navigate the app, especially for transferring money.
Navigation Issues: Users struggle to navigate the app, especially for transferring money.
Navigation Issues: Users struggle to navigate the app, especially for transferring money.
Complicated Transfers: No direct option to select a contact or enter a number for transfers.
Complicated Transfers: No direct option to select a contact or enter a number for transfers.
Complicated Transfers: No direct option to select a contact or enter a number for transfers.
Cluttered Design: The app feels cluttered and outdated.
Cluttered Design: The app feels cluttered and outdated.
Cluttered Design: The app feels cluttered and outdated.
Frustrating Search: Users must return to the home page repeatedly to use the search feature.
Frustrating Search: Users must return to the home page repeatedly to use the search feature.
Frustrating Search: Users must return to the home page repeatedly to use the search feature.
MPIN Issue: Frequent prompts to change MPIN, even on the same day.
MPIN Issue: Frequent prompts to change MPIN, even on the same day.
MPIN Issue: Frequent prompts to change MPIN, even on the same day.
📸 Glimpse from my interview’s
📸 Glimpse from my interview’s
📸 Glimpse from my interview’s
Heuristic Evaluation Finding’s of App
Heuristic Evaluation Finding’s of App
Heuristic Evaluation Finding’s of App
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Login and Biometric Authentication Screen
Home Screen
Setting Screen
Bill Payment Screen
Transaction History
Profile Screen
Search Section
Value Added Service Section
Value Added Service Section
Aesthetic and Minimalist Design
Screens were cluttered with excessive information, reducing clarity.
Lack of a clear visual hierarchy, leading to confusion about where to focus.
Consistency and Standards
Inconsistent use of icons, spacing, and layout elements across various screens.
No design consistency in color schemes and typography.
Visibility of System Status
Limited feedback to users on system status, especially in transaction-related screens.
Insufficient transparency of important information such as transaction history.
Flexibility and Efficiency of Use
Missing search functionality, making it hard for users to navigate or locate specific services.
Lack of efficient shortcuts or tools like voice input for easier interaction.
Recognition Rather Than Recall
Interfaces lacked recognizable patterns, forcing users to recall navigation paths or options.
Absence of quick-access links or intuitive buttons.
Match Between System and the Real World
Interfaces lacked recognizable patterns, forcing users to recall navigation paths or options.
Absence of quick-access links or intuitive buttons.
Target Profile’s
Target Profile’s
Target Profile’s
Sketches
Sketches
Sketches
Medium Fidelity Mockups
Medium Fidelity Mockups
Medium Fidelity Mockups
Through user research, I received feedback from users, which I incorporated into my user persona. Ryan, for example, is frustrated because he must keep separate documents for each job for which he applies. He uses LinkedIn on a regular basis and is frustrated with it because he has to organize his job applications in separate papers while LinkedIn has the capacity to provide this service to its users.
Through user research, I received feedback from users, which I incorporated into my user persona. Ryan, for example, is frustrated because he must keep separate documents for each job for which he applies. He uses LinkedIn on a regular basis and is frustrated with it because he has to organize his job applications in separate papers while LinkedIn has the capacity to provide this service to its users.
Through user research, I received feedback from users, which I incorporated into my user persona. Ryan, for example, is frustrated because he must keep separate documents for each job for which he applies. He uses LinkedIn on a regular basis and is frustrated with it because he has to organize his job applications in separate papers while LinkedIn has the capacity to provide this service to its users.
High Fidelity Mockups
High Fidelity Mockups
High Fidelity Mockups
Through user research, I received feedback from users, which I incorporated into my user persona. Ryan, for example, is frustrated because he must keep separate documents for each job for which he applies. He uses LinkedIn on a regular basis and is frustrated with it because he has to organize his job applications in separate papers while LinkedIn has the capacity to provide this service to its users.
Through user research, I received feedback from users, which I incorporated into my user persona. Ryan, for example, is frustrated because he must keep separate documents for each job for which he applies. He uses LinkedIn on a regular basis and is frustrated with it because he has to organize his job applications in separate papers while LinkedIn has the capacity to provide this service to its users.
Through user research, I received feedback from users, which I incorporated into my user persona. Ryan, for example, is frustrated because he must keep separate documents for each job for which he applies. He uses LinkedIn on a regular basis and is frustrated with it because he has to organize his job applications in separate papers while LinkedIn has the capacity to provide this service to its users.
Testing
Testing
Testing
Usability testing
Usability testing
Usability testing
After finishing the Hi-Fi mockups and prototypes I was to share them with users and receive their feedback
After finishing the Hi-Fi mockups and prototypes I was to share them with users and receive their feedback
After finishing the Hi-Fi mockups and prototypes I was to share them with users and receive their feedback
For my usability testing, I asked each participant, including my dad, mom, and Nikhil, to complete specific tasks.
For my usability testing, I asked each participant, including my dad, mom, and Nikhil, to complete specific tasks.
For my usability testing, I asked each participant, including my dad, mom, and Nikhil, to complete specific tasks.
Account Balance Check
Account Balance Check
Account Balance Check
Check Transaction History
Check Transaction History
Check Transaction History
Search for a Service
Search for a Service
Search for a Service
Bill Payment
Bill Payment
Bill Payment
Contact Customer Support
Contact Customer Support
Contact Customer Support
Design Iterations🔁
Design Iterations🔁
Design Iterations🔁
Final Interactive Prototype
Final Interactive Prototype
Final Interactive Prototype
What I learned
What I learned
What I learned
Listening to real user feedback helps identify hidden pain points.
Listening to real user feedback helps identify hidden pain points.
Listening to real user feedback helps identify hidden pain points.
Iterative design helps in refining and improving the app continuously.
Iterative design helps in refining and improving the app continuously.
Iterative design helps in refining and improving the app continuously.
© 2024 – Charushree_Burade
© 2024 – Charushree_Burade
© 2024 – Charushree_Burade
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.
Home Screen
I simplified the screen by removing clutter, improving icons, adjusting text for readability, and adding consistent card colors with better content, along with organized tabs for easier navigation.
Login and Biometric Authentication Screen
I simplified the design to make it more minimalistic and enhance visibility.